Share Watches UK — The brand announces Tom Brady, star quarterback of the New England Patriots, and four time Super Bowl champion, as new brand ambassador and launches the new Carrera – Heuer 01 in United States.
TAG Heuer and Tom Brady celebrated the announcement in New York City on Tuesday night at the launch event for the Carrera – Heuer 01. Jean-Claude Biver, President of the LVMH Group Watch Division and CEO of TAG Heuer, called the night’s special guest onstage and surprised attendees by officially introducing Brady as a TAG Heuer ambassador.
Brady presented the new Carrera – Heuer 01, a timepiece that honors the brand’s heritage and symbolizes the evolution of the Calibre 1887. The Carrera – Heuer 01 is the first of a new collection that will feature a new case, construction, design and calibre. The dial side reveals the chronograph controls and an openwork date disc while the case-back includes a red column wheel, and a skeleton chronograph bridge. The piece also features a new generation TAG Heuer case, made from steel for greater shock resistance. The construction has progressed from the traditionally used single piece to a modular with twelve different components, allowing for an infinite combination of materials, colors, treatments and finishes. The look is finished with a black perforated rubber strap.
Tom Brady has been a member of the New England Patriots since 1999. He has led the team to four Super Bowl victories and was named the MVP of those games three times. Brady hold the highest record of any NFL quarterback in the Super Bowl Era, overall record of 183-55 (.769) in regular-season and playoff games.